You’ve set up your social media pages. You’ve created a strategy. Now all that’s left is deciding what to post.
There’s an art to social media posting. Your business won’t get engagement if the content is lacking. That’s why we’ve put together this handy guide to help you optimize your business’s social media content!
...that is definitely the question. Not all content is created equally, and if you want to engage your audience, you have to be particular about what content you’re posting.
● Post shareable content. People like content that makes them feel . Catering to people’s emotions is a great way to get them sharing your content. What was the last thing you shared on your page? Chances are it was something that made you feel good! Posts that evoke laughter, awe, and joy tend to get the most shares, so let’s get laughing ( Writer’s Write ). Your followers are some of your best salespeople: if you want to advertise your destination, creating shareable content is a great start.
● Be visually appealing. We’re talking images, infographics, and videos, folks! People are visual creatures. Content that includes visuals tends to get more interaction than that without - up to 94% more, as a matter of fact ( Fast Company ). That goes for videos, too: U.S. adults spend approximately 1 hour and 16 minutes each day watching videos online ( Agency Nation ). If you post it, they will watch. Think of it this way: if you’re following a resort in the Dominican Republic, wouldn’t you want to see some beautiful beach pictures and Boomerang shots of the bartender pouring a piña colada?
● Connect with your audience. You can’t spell “social media” without “social.” The whole point is communication! What’s going on with your brand? If you have new services, promotions, or updates, keep your followers in the loop. If they comment, review, or engage with your page or content, make sure you respond. Nobody likes to be left hanging, and ignoring comments breaks trust.
● Don’t be spammy. There is such a thing as too much self promotion. Only 10%-20% of your content should be promotional ( Fast Company ), leaving the other 80%-90% open for images, videos, infographics, interactive content, daily holidays, blogs, articles, and other user-generated content. Engaging content doesn’t have to be directly linked to your products and services, and you will likely get more engagement if it’s not.
● Don’t be inactive. An active page is essential. Posting regularly (but not too much) will keep your page looking alive. Three to five posts a week is a good goal to keep - as long as the content is valuable. Don’t be spammy (see above).
● Don’t skip editing. Mistakes can get out of hand quickly. Make sure you’re editing your posts for consistency, grammar, spelling, and errors before publishing them.
Now that you know how to optimize your content for social media, it’s time to get posting!
Have questions? We have offices in Puerto Rico, Dominican Republic, South Africa, Las Vegas, Dallas, Chicago, and Atlanta. Contact one of our Digital Marketing Strategists today.
How Social Media Generates ROI
In order to determine how social media generates a return on investment, it’s necessary to rethink ROI. Social media isn’t just a tool for promotions and acquisitions, it’s also a valuable asset for customer retention and should be considered a building block in your marketing strategies.
An important thing to consider is this: what “return” are you looking for ? Value doesn’t always equal revenue. In the digital age, social media should be a prerequisite - if you’re not online, you’re falling behind. Investing in social media generates value in a number of ways:
Social media is about content. Putting your content out there means it’s always out there, and your message is available to loyal and potential customers alike. Social media is also scalable - when you post content, whether it’s a tweet, a blog, or a Facebook post, it’s immediately visible to everyone, and continues to be while you carry on with your day. Small effort, big reward.
How are people interacting with your content? Clicks, likes, shares, and comments are all valuable. A good way to measure your success is tracking what your audience interacts with and what they don’t, and adjusting your future content accordingly. And when people reach out, respond! Engagement works both ways.
Social media is a tool for conversation. While you can use it as a selling tool, the real value is in the networking. So, drop the sales pitch and start a conversation. People interact with content that’s genuine and real, and that’s good for business.
Your customers are your best salespeople. Sure, customer acquisition is important, but don’t overlook the value of customer retention as well. Acquiring new customers is far more costly than retaining existing ones. Your social media pages are the face of your business in an online world, and they provide a way for customers to not only reach you, but also get to know you. Interacting with those customers builds trust, and trust brings people back for more.
Have questions or need help getting started? The team at BluPhoenix is always happy to hear from you. Contact one of our Digital Marketing Strategists today !
In today's technological landscape, social media is important to the success of every business. This is especially true for Facebook, one of the most popular social media sites. In order to gain more outreach through your posts, these are the practices that you should adhere to.
Choose a Nice Profile Photo
Everything starts with a nice profile photo. That is often the very first thing that visitors to your page will see. It will also show up in the newsfeed when you are communicating with your visitors. Choose a nice, clean image that doesn't have a lot of clutter around it. You can use your business logo or storefront image, for example.
Have a Consistent Posting Strategy
To market successfully through Facebook, you must have a consistent posting strategy. Think about the kind of identity that you would like your page to have. Once you are able to tell what content attracts the most people, focus on posting more of that type of content. Always think ahead and plan out your posts in advance.
Use Facebook Ads to Your Advantage
Ads are an important part of a successful Facebook marketing campaign. You may have to invest some money in ads, but you will have an easier time identifying potential customers as a result.
Hashtags can help you gain momentum through expanding your reach to people who are viewing your post. However, avoid using hashtags in every post; it is important to be selective.
The world is more image-driven today than it has ever been. Images are easy to view, and they quickly capture our attention. Photos and other graphics should be a significant part of your posting strategy.
Show Your Personality
Your page does not have to be completely business-oriented. You can talk about current events and give your thoughts and opinions about them. This will help personalize your page and allow visitors to connect with your personality. Treat your visitors with kindness and be sure to show empathy. When you are replying to someone, be sure to use that person's first name. These are small details, but they can make a huge difference.
If you follow these practices, you can substantially increase the effectiveness of your Facebook page. Have questions or need help getting started? The team at BluPhoenix is always happy to hear from you. Contact one of our Digital Marketing Strategists today !