You’ve set up your social media pages. You’ve created a strategy. Now all that’s left is deciding what to post.
There’s an art to social media posting. Your business won’t get engagement if the content is lacking. That’s why we’ve put together this handy guide to help you optimize your business’s social media content!
...that is definitely the question. Not all content is created equally, and if you want to engage your audience, you have to be particular about what content you’re posting.
● Post shareable content. People like content that makes them feel . Catering to people’s emotions is a great way to get them sharing your content. What was the last thing you shared on your page? Chances are it was something that made you feel good! Posts that evoke laughter, awe, and joy tend to get the most shares, so let’s get laughing ( Writer’s Write ). Your followers are some of your best salespeople: if you want to advertise your destination, creating shareable content is a great start.
● Be visually appealing. We’re talking images, infographics, and videos, folks! People are visual creatures. Content that includes visuals tends to get more interaction than that without - up to 94% more, as a matter of fact ( Fast Company ). That goes for videos, too: U.S. adults spend approximately 1 hour and 16 minutes each day watching videos online ( Agency Nation ). If you post it, they will watch. Think of it this way: if you’re following a resort in the Dominican Republic, wouldn’t you want to see some beautiful beach pictures and Boomerang shots of the bartender pouring a piña colada?
● Connect with your audience. You can’t spell “social media” without “social.” The whole point is communication! What’s going on with your brand? If you have new services, promotions, or updates, keep your followers in the loop. If they comment, review, or engage with your page or content, make sure you respond. Nobody likes to be left hanging, and ignoring comments breaks trust.
● Don’t be spammy. There is such a thing as too much self promotion. Only 10%-20% of your content should be promotional ( Fast Company ), leaving the other 80%-90% open for images, videos, infographics, interactive content, daily holidays, blogs, articles, and other user-generated content. Engaging content doesn’t have to be directly linked to your products and services, and you will likely get more engagement if it’s not.
● Don’t be inactive. An active page is essential. Posting regularly (but not too much) will keep your page looking alive. Three to five posts a week is a good goal to keep - as long as the content is valuable. Don’t be spammy (see above).
● Don’t skip editing. Mistakes can get out of hand quickly. Make sure you’re editing your posts for consistency, grammar, spelling, and errors before publishing them.
Now that you know how to optimize your content for social media, it’s time to get posting!
Have questions? We have offices in Puerto Rico, Dominican Republic, South Africa, Las Vegas, Dallas, Chicago, and Atlanta. Contact one of our Digital Marketing Strategists today.
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.
The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.
Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience—the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.
You can make money:
Get the right blog going and you can make a lot of money through advertising and sponsored posts.
It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it’s much better to see people’s thought process in a well-written blog post.
You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.
Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.
It brings people back to your site:
If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.
It’s free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there’s nothing to stop you.
You can establish yourself as a thought leader:
A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!
What else do you love about blogs? Let me know!